After several attempts to develop this campaign internally, SSM Health finally decided to seek the help of an outside agency. They came to us with the overarching theme of "Presence" and what that meant to them and left the rest up to us. Their closest competitor in the industry is already known as the most technologically advanced health care provider so they wanted to present themselves as the more warm, caring & attentive alternative. This is one of the largest projects I have ever had the opportunity to work on and was thrilled that my concept was the direction in which they decided to go.